Welcome to AOMORI

Go on a journey to meet the real AOMORI.
Touch the energy of traditional craftsmanship,
Hike through pristine nature with Matagi who live together with nature,
Join a vibrantly colored festival and dance wildly with the locals
.
With the locals, we will guide you to the “hidden gem”, AOMORI.

What is AOMORI

AOMORI is located in the northernmost part of Japan’s main island, and is known as a snow area.
The place abounds in the sort of beautiful typical Japan’s rural scene such as pastoral landscapes and rolling mountains. On the other hand, it is a harsh natural environment during winter.

People have the wisdom to survive in the environment. Bringing its spirit into their folk entertainment and cuisine, they created unique handcrafts. They have lived together with nature from long time ago.

AOMORI is located in the northernmost part of Japan’s main island, and is known as a snow area.
The place abounds in the sort of beautiful typical Japan’s rural scene such as pastoral landscapes and rolling mountains. On the other hand, it is a harsh natural environment during winter.

People have the wisdom to survive in the environment. Bringing its spirit into their folk entertainment and cuisine, they created unique handcrafts. They have lived together with nature from long time ago.

What is AOMORI

Season

Traveling AOMORI is designed for those who delight in the lovely discovery while indulging mind and body in the beautiful nature and unique cultures through four seasons. Let’s visit AOMORI in all seasons!

Spring

Explore cherry blossom viewing spots, those are unparalleled in volume and beauty. Apple blossoms and sparkling paddy fields filled with water are AOMORI’s spring scenery. After the long and cold winter, splendid blossoms announce the arrival of spring.

Summer

Feel the cool breeze in the mountains. Enjoy hiking in the deep green of virgin beech forests. And the passionate festivities, especially the Nebuta Festival, rejuvenate the human spirit. It is one of the most splendid and majestic moments in Japan.

Autumn

It is time to harvest. Paddy fields turn into a golden carpet. And apple fields cover the land as far as the eye can see. Leaves turn yellow, orange and red. Lakes and AOMORI’s unique Japanese garden ponds with fiery autumn leaves reflecting on the surface are so beautiful.

Winter

Towns and mountains are covered with snow and the world turns white magically. Enjoy skiing and snowboarding on pristine powder snow or relax your body and soul in hot springs. Have a special experience that can only be experienced in a snow area.

Meet AOMORI

There are many respectable artisans who make no compromise in pursuit of the best quality of work. Set out on a journey to explore the heart and soul of AOMORI.

Tsugaru Ujoyaki pottery
Tsugaru traditional Kumiko
Travel inspiration:Unique experiences
Travel AOMORI

ITINERARY

Enjoy the nature and immerse yourself in the culture of the people who live there. Experience the best part of nature with your all five senses, and also the excitement of interacting colorful cultures.

coming soon...

Experience Tsugaru’s tradition and life-style
Nature connection activities in Towada

What is “Kogin embroidery?”

Kogin embroidery is a traditional needlework originally from AOMORI. Its stylish designs feature beautiful diamond patterns.
K
ogin embroidery dates back to the Edo period (1603-1867). In the region, the farmers were not allowed to wear cotton, so they lived in clothes of coarse linen however it was freezing. Coarse linen is little warmth, and it also would be tattered by carrying heavy baskets on their shoulders during farm work. Women began to stitch with thread into coarse hemp clothes to reinforce them and hold in warmth.  Eventually, Kogin embroidery was born.
After the Edo period, wearing cotton clothes was permitted and embroidering with white cotton thread on dyed indigo cloth became the mainstream. They began competing to stitch the most beautiful pattern. It is said that there were over 300 kinds of patterns.
Over the years, various geometric patterns have passed down through generations.
Kogin embroidery’s beauty has brought to life by Japanese women’s wisdom of living in the snow area.

Ms. Yoko Sato

Ms. Sato carries her favorite needle and thread even when she is out of her house, and even for a short time, she stitches Kogin embroidery.
Kogin embroidery’s beautiful shape is created little by little as time passes.
She said, “Predecessors took care about the end of the thread, and the reversed pattern is also beautiful! Great work even from behind.”

What is “Tsugaru traditional Kumiko?"

Tsugaru traditional Kumiko is created in a beautiful three-dimensional form with the delicate combination of linear parts.
Beginning as an artform in the 8th century, Kumiko is a unique Japanese technique of woodwork. No nails, glue or metal pieces are used, only the wooden parts are put together by adjusting grooves and angles. This is achieved with meticulous calculating, cutting and arranging.
Tsugaru traditional Kumiko is characterized by three-dimensional and complex geometric patterns depicted by carving grooves, holes, tenons on finely sawed woods and combining numerous linear parts.

Mr. Masami Saito

Mr. Saito continues to explore the potential new modes of expression. He believes that it is necessary to evolve with the times.
So he creates a wide range of products, such as interior decorations, paper lamps, partitioning screens, folding screens, spherical lampshades and bags.
He said, “I want to craft unique pieces.” Therefore, he doesn’t want to make the same things repeatedly. He is not only inheriting the tradition, but also making use of it. He always moves on to the next unique work.

What is “Tsugaru Ujoyaki pottery?”

Objects created by a potter using only materials from nature, and melted ash of red pine leaves create mystic designs. That’s Tsugaru Ujoyaki pottery.
After nurturing a high-temperature flame in the kiln, the red pine wood turns to ash and falls onto the works like snow. As the temperature in the kiln goes even higher, the ash melts into a vitreous entity. The vessels take on a glass-like appearance with dazzling vibrant colors.

Mr. Rikei Imai

Mr. Imai pursues the ultimate expression of natural ash glaze, produced by the interaction of nature and humans.
He said, “I want to make something crazy.”
He aims to produce something intense.
No two items are fired under the same condition. This is due to the nature of the kiln, the nature of the red pine wood, such as the age of the tree, the meteorological conditions it lived in and the time of the year it was cut down. He never knows how it will be until opening the kiln. That’s the fun part for him.
He said quietly, “Even imperfect pieces are treated as works of art.” “Even if only a fragment remains, I want it to be a work of art.”
He is producing works with unwavering creativity.